02−04 November 2022

IEC, 15, Brovarsky Prospect
Kyiv, Ukraine


28 May 2021

Interesting facts from the Ukrainian Marketing Forum


Keep interesting facts from the report of Anton Zhorin, Marketing Director of METRO Cash & Carry, at the Ukrainian Marketing Forum, where they discussed the situation in the restaurant business, which suffered the most from quarantine restrictions related to COVID-19 and talked about how METRO supported its HoReCa -clients.

- 20% of METRO customers are HoReCa segment;

- DISH.METRO - free platform for HoReCa-clients METRO;

- Metro during the crisis chose a strategy to invite people to restaurants - so they supported the HoReCa segment;

- Increase sales by 150% over the Internet during restrictive measures.