02−04 November 2022

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Kyiv, Ukraine

News

09 December 2021

“Вкус Италии” завоевывает популярность в Украине




According to the Italian Institute of Statistics, import of Italian food products to Ukraine have been steadily increasing in recent years. In 2020, Ukrainian import of Italian food products, including beverages, equaled to 208 million euros, which was 27% more than in 2019. The share of food products in the total import of Italian goods to Ukraine is about 12.3%.

The Trade and Investment Agency and the Ukrainian supermarket chain Silpo have singed, and agreement focused on:

• promotion of the "Made in Italy" brand and combating the phenomenon of "Italian sound”.
occurrence of Ukrainian consumers with the conscious knowledge of the peculiarities of Italian cuisine, which is guaranteed by authentic products.
• improving sales of Italian brands, both already present on the market and introducing new brands.
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